How we make money
Carwow.ie currently provides independent EV buying information and may offer a conditional introduction when a suitable verified dealer is available. The service is free for buyers. The initial dealer pilot is also free, and we make no promise of lead volume or a dealer match.
If the pilot validates demand, any later commercial model will be disclosed before it starts and will use a flat fee per accepted qualified introduction, not a percentage of a vehicle sale. A dealer will be free to reject a brief and no fee is currently charged.
We do not charge buyers anything. We do not place display advertising. We do not run sponsored content disguised as editorial. We do not place affiliate links to carwow.co.uk or any other vehicle-comparison or marketplace site.
Editorial independence
Editorial decisions on what to publish, what to recommend, and what to flag as a trade-off are made by Carwow.ie alone. No manufacturer, dealer group, or service partner has ever paid us for placement, and no manufacturer, dealer group, or service partner has the right to review or approve our content before publication.
If we change any of these policies in future, we'll publish the change here before it takes effect, and date the policy version below.
Affiliate links
Carwow.ie does not currently use any affiliate links to comparison sites, marketplaces, or retailers. The "external" links you'll see in our content (to seai.ie, revenue.ie, motortax.ie, charging-network operators) are unmonetised regulatory or operational references.
If we adopt affiliate links in future for any product or service, they will be marked clearly with "(affiliate)" and the affiliate relationship explained in this section.
Trademark disclaimer (formal notice)
"Carwow" is a registered trademark of Carwow Ltd. (United Kingdom). Carwow.ie is an independent Irish website and is not affiliated with, endorsed by, sponsored by, or operated on behalf of Carwow Ltd. or any of its subsidiaries, and does not operate carwow.co.uk or any service connected to carwow.co.uk.
The use of the term "Carwow" in the carwow.ie domain name and on this website is descriptive of Irish electric-vehicle and motoring content generally, and is intended to constitute fair, descriptive, nominative use only, with no implication of source, sponsorship, or endorsement by Carwow Ltd.
If you believe any specific use of the "Carwow" mark on this site exceeds fair descriptive use, please contact us at editor@carwow.ie and we will review and, if appropriate, amend the relevant content promptly.
Corrections policy
If you spot a factual error, an outdated figure, or an editorial issue on the site, email editor@carwow.ie. We will:
- Acknowledge the email within five working days.
- Investigate the issue and, if a correction is warranted, publish it.
- Note the correction at the foot of the affected page with the date of the change.
Policy version
Version 1.1 — 31 July 2026. Replaced the unvalidated matched-quote claim with conditional, consent-based introductions and disclosed the free pilot.